Customer-Centricity = Blue Ocean Strategy
I’ve long been a supporter of ‘Blue Ocean Strategy’ thinking. I’m also a firm believer that the greatest opportunities for business today lie with business model innovation – i.e. finding new ways to create, deliver and capture value. This enables the creation of uncontested market space – ripe for growth.
The Challenge of Growth – Value Innovation
Profitable, organic growth is a tremendous challenge facing many companies today. As organisations get larger the organic growth challenges become bigger. Very often the value differentiator that led to the initial growth is lost or diminished as more nimble and agile competitors step in to disrupt.
Read my post at LinkedIn.com.